I do most of the marketing advertising for Flooring Liquidators, an eight store chain in the central valley, and while he has a great logo and mascot, the pieces can get stale. So one thing that you can do to keep things fresh is by making slight non-permanent changes to the logo or marketing piece. In this example I had made a couple of slight changes to "Super Steve", the teeth and cape, that keeps his identity fresh, but not permanent. As soon as Halloween was over we went back to his normal logo. At least until Thanksgiving.
thisHero Designs... Keeping it real... keeping it fresh!
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